What started as a blank mural became the heartbeat of FIBE 2024.

FIBE is a leading fintech conference in Berlin. They came to us with the objective of transforming their brand identity into an experience that actively engaged guests. With their idea of creating a mural as a starting point, we proposed using tape art—rooted in Berlin’s street-art culture—as the creative style to bring it to life in line with FIBE’s brand colors and identity.

The mural in action

We designed a street-art-inspired mural in tape art style that turned the FIBE identity into an interactive brand experience. To make it playful and memorable, we added dollar-shaped wings with a hula hoop crown, giving attendees the perfect spot to pose for photos and share their moments online. This way, FIBE positioned itself not only as a fintech leader but as an engaging and memorable brand. The mural came to life over two days, with artists working live on-site. Guests could watch the process unfold, turning its creation into an experience that drew attention and excitement throughout the event.

The workshop

Next to the mural, we set up a tape art workshop station, where attendees could create their own art and take it home or share on social media. The idea: attendees could design their own “cryptocurrency coins” using tape art. In practice, they took it even further—creating unique pieces of their own. A standout moment came when Deutsche Bank designed their logo in tape art to celebrate their 50th anniversary.